2023, via All New Arts

During my tenure at All New Arts, I spearheaded the transformation of Planty of Meat’s brand identity in 2019, initiating a complete overhaul of their design language. Since then, I’ve been instrumental in guiding the evolution of their packaging designs, providing ongoing support and expertise. Over the span of five years, I’ve personally overseen multiple iterations of their packaging layout, culminating in our latest endeavor—a forthcoming design approach poised to set new standards in the industry.

From vegan nuggets to meatless burgers, my role involved conceptualizing a cohesive design strategy that seamlessly integrates across their diverse product range, ensuring a unified brand experience for consumers.