Branding & Print Design / UI & UX Design



2023, Sophia Winter Design

Tilde is an alternative sex shop that surpasses standards and prioritizes desire, passion, education, self-discovery, body awareness, sexual freedom, and mindfulness.

As a freelance graphic designer, I spearheaded and supervised this project: From brand design, corporate identity to the entire UI and UX design, including the implementation of the webshop. The aim was to create a comprehensive concept that distinguishes itself from other brands without being overly playful.

The fusion of the letters I, L, and D allows room for interpretation, such as representing a female genitalia.

Since the company’s goal is sexual freedom, we successfully achieved a neutral visual identity with open communication about sexuality.